After facing several challenges last year, German luxury car maker Audi is set to register strong performance in CY2025 in the Indian market. The company aims to grow in the range of 8-10% this year, and is betting big on the rising demand for luxury cars in the country, which saw the luxury car market grow 6% last year to cross the 51,000-unit mark.
In this interview, Balbir Singh Dhillon, Head, Audi India, talks about how an invigorated supply chain, and strong order book will enable the company achieve its CY2025 target, while also eyeing growth in Audi’s used-car business. The company recently launched the Audi RS Q8 performance SUV at prices starting at Rs 2.49 crore, ex-showroom.
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